Wednesday, April 15, 2009

Whoa Nelly

For the past two months, I've been in a work slump. One of my friends told me it was spring fever, and I agree. The weather has been drab (seriously, I am so psyched it is gonna be over 50 this weekend in Chi) and my projects were at a low hum.

I've been bored and my brain had turned to mush. That was until this week rolled around.

Today, I had three meetings. And the most I usually have in one day is a big fat zero. I have about four projects on my plate right now and I usually have around one or two.

The one project I'm really proud of is an e-mail marketing campaign my boss had me put together. E-mail marketing was something I told my boss I was interested in learning more about - the process, the copy, the creative. It all intrigues me. I also like learning the analytics of it - how many people opened the e-mail, how many clicks did each link get - that stuff really gets me going. So my boss told me to put together an e-mail strategy for a current promotion we are running.

I went about my business and put together this fab PowerPoint and presented it to him last week under the assumption that he just wanted to see how I would do when presented with a real project. In other words, I thought I was putting together a fake presentation - something that was important but would never see the light of day.

Turns out I was wrong- oh so very wrong. My boss liked my ideas and told me to put together a timeline and get the ideas flowing. Since then I've been pulled into numerous strategy meetings, survey meetings, and my ideas are being circulated into a few of our merchant and member e-mails. Can we say 'whoaaaa'?

I have to say even though the task of putting this all together is really daunting, I'm really excited to be able to call this project a brainchild of mine. And I can't wait to see it through all the way to the end.

And it's an added perk to be excited to go to work in the morning.

0 comments:

Post a Comment